Working Together

  • You’re overwhelmed by the challenges and opportunities to grow your brand and wish you had a way to simplify decision-making.

  • You’ve built a great team, but unsure how to keep them all focused and accountable to the same plan

  • You’re wondering what’s next after finally getting your business stable and growing.

  • You keep hearing you need a “strategy,” but you’re not sure how it can actually help you get stuff done.

Welcome. You’re in the right place.

Does any of this sound familiar?

When it comes to branding and strategy, I know what works.

And just as importantly, I know what’s not worth your time and money.

Unlike a fractional CMO, I'm not here to oversee just marketing tactics. As a seasoned strategist, I’ll provide the clear direction and focus you need across all areas of your business.

But I'm also far more hands-on than a business coach. I deliver detailed plans and processes to ensure consistent execution by your internal team or external agency partner.

“Working with Kathryn has been invaluable for our winery. She has helped us think through big-picture marketing strategies and put us on the path towards building a brand. More than just brainstorming sessions, Kathryn helps us make the right decisions.”

Shane Waller, Owner
Star in the Valley Winery

How I can help

Strategic Advising for
Evolving Brands

If you’re leading a small-to-medium-sized business trying to figure out what’s next, I’ll uncover your brand’s winning angle, create a focused plan to make your customers really get it, and then work with your team to put the plan
into action.

  • Brand Strategy 

  • Strategic Planning,
    Creation & Facilitation

  • Team & Talent Advising

  • Marketing Advising

Go-to-Market Advising for
Emerging Brands

When you’re launching a business, confidence in the right choices is priceless. As your partner, my skills and experience can help you punch above your weight (without a C-suite budget) to achieve your goals across marketing, innovation, and sales.

  • Founder-Led Brand Strategy Guide

  • Investment Material

  • Marketing Plan

  • Go-to-Market Revenue & Spending Plans

We might be a good fit if you’ve been asking yourself any of these questions:

Our brand has so much to offer. How do I choose what to focus on?

I have limited resources. Where do I spend my time and money so it will have the most impact?

Our brand just doesn’t seem as sharp as it used to be. How do we get back on track? 

Our team is awesome. How do I keep them on track and working from the same playbook?

There are a million brands. How can we stand out?

Who I love partnering with

  • Purpose-driven brands

  • Organic & natural, better-for-you brands

  • Fresh & refrigerated products

  • Pet, food & beverage

  • Grocery & mass distribution channels

I work with both evolving brands ($10MM - $70MM+) and emerging brands that are ready to invest in their success.

Let’s build something great together.