Turn the challenge in front of you into stronger growth.
The work may start with sales, marketing, innovation or strategic planning. What matters is solving the immediate problem in a way that moves the broader business forward.
I work alongside founders and leadership teams to get clear on where the business can win, make the choices that matter and translate those choices into practical tools your team can use.
Ways to work together
Focused Strategic Engagements
For a specific challenge or opportunity that needs focused attention. We work together to make the critical choices and build what your team needs to move forward.
Best for: Company or brand strategy · Retail sales strategy · Innovation strategy · Strategic planning
Executive Advisor + Fractional GM
For founders who want an experienced operator alongside them as the business grows. I work across priorities and functions to help you make better decisions, keep the team aligned and maintain momentum.
Best for: Ongoing founder advising · Leadership team support · Cross-functional priorities · Growth and change management
What we can work on together
Founder Partnership | Turn your vision into a business built to scale
You know what makes the business work — the product, the customer, where you believe you can win and what you’d never compromise. I work alongside you to sharpen and articulate that vision, make the choices it requires, and translate it into direction your leadership team can use as the business gets bigger and more complex.
The work can include: Founder advising · Vision articulation · Company strategy · Decision principles · Leadership alignment
Marketing | Build meaningful differentiation
When marketing isn’t producing like it used to, more activity isn’t the answer. I help sharpen who you’re for, why you matter and what makes you meaningfully different — creating a more compelling position that can break through, build demand and strengthen the business.
The work can include:
Brand strategy · Consumer positioning · Target consumer · Messaging architecture · Marketing priorities · Communications strategy
Sales | Turn your value into retail momentum
When your value isn’t translating at retail, sales can default to discounts or chase opportunities that don’t build the business. I help clarify where to play and sharpen why you deserve to win — giving your team a stronger buyer story and a more intentional path to distribution.
The work can include:
Channel strategy · Customer prioritization · Retail sales playbook · Buyer sell story · Retailer presentations · Go-to-market plan
Innovation | Create what comes next
A full pipeline means little if the ideas aren’t building toward something. I help focus innovation around real consumer opportunities and the places your business has a right to win — so resources go toward fewer, stronger ideas with meaningful commercial potential.
The work can include:
Innovation strategy · Portfolio architecture · Opportunity platforms · Innovation pipeline · Concept prioritization · Launch strategy
Strategy & Planning | Get the whole business moving in the same direction
When opportunities multiply, priorities can quickly become a long list of everything the business wants to accomplish. I help leadership make the choices about what matters most and translate them into a plan the organization can execute — creating greater focus, faster decisions and momentum across the business.
The work can include:
Growth strategy · Annual business planning · Quarterly priorities · Strategic initiatives · Resource allocation · Leadership planning sessions
Kathryn's retail expertise has been invaluable as we developed our go-to-market retail plan. She helped us organize our comprehensive retail channel strategy and create a robust, detailed marketing plan, giving us confidence in our mass-retail rollout... our most important brand moment! Thank you, Kathryn."
Robert Cardiff, Co-founder/COO
Laundry Sauce
The work starts with your business, not someone else’s answer.
You’ve already built something that works. My role is to help you see more clearly what makes it work — and use that understanding to make the next set of choices.
I work alongside you to sharpen your vision: your idea of the product, the customer, where the business can win and what you’d never compromise. Then I work alongside your leadership team to translate that thinking across the business.
And I stay close enough to the work to help turn those choices into action — so the strategy doesn’t stop with the founder or live in a presentation. It shows up in the decisions your team makes and the way the business moves forward.
Who I love partnering with
I work with both growth-stage brands ($10MM - $70MM+) and emerging brands that are ready to invest in their success.
Purpose-driven brands
Organic & natural, better-for-you brands
Fresh & refrigerated products
Pet, food & beverage
Grocery & mass distribution channels